Who We Are?

EVENT OVERVIEW

Cosmetika 2025, Nepal’s first one and only cosmetics and personal care expo, creating a dynamic platform for brands, manufacturers,
suppliers, and professionals from the beauty and wellness industries. The expo caters to both B2B and B2C audiences, allowing companies
to showcase their latest products, services, innovations and trends in the rapidly growing cosmetics sector in Nepal and the South Asian
region. Most international brands like Lakme, L’Oreal, Garnier, Emami, Mac’s Lavera, Nova, Chase, Astaberry, Lotus, Ayur, Ole, Aroma Magic,
Ximiso, Miniso and Mumuso are available in the Nepalese retail market.

Extraordinary Experiences

The sales of cosmetics and wellness products and services have sky-rocketed in Nepal over last decade. The explosive demand for
cosmetics is fundamentally due to change and trend in social value and lifestyle powered by the presence of purchasing power of
consumers. Today, Nepalese consumers value their physical appearance and wellness more than in the past. Likewise, these consumers
are also aware of wider range of products and services that can enhance their personal image and hygiene. Both of these factors have
fueled greater spending on beauty and personal care products. Today people are generally more socially active and engaged in
interaction in real times or online, compelling enhancement of appearance

Our Core Values

The demand for personal care and wellness product is simultaneously driven by the rising purchasing power of the willing customers.

The ideal profile of the end-user customer is women, age 16 to 30 years, educated and employed living in an urban setting. 60% of cosmetics
is sold in Kathmandu Valley.

Women are more employed, getting better salaries, more socially active and more independent in deciding
their purchasing preferences. Women make up 80 % of the market consumption but males are increasingly consumers of these products and services.

Today, Nepal’s cosmetics and personal care market is valued at NRs. 23.6 billion. Nepal’s imports of cosmetics and personal care products
is projected to reach NRs 20.4 billion in 2025.

Major share of imports come from India, China, Thailand, South Korea, Japan, US and EU.

Furthermore, manufacturers, importers and industry experts estimate that the market is scaling up at 20 to 25 % annual growth rate.

The cosmetics market of Nepal is bullish and does not show any sign of running out of steam soon. Thus, Cosmetika 2025 is the ideal platform
for manufacturers and distributors to make their pitch in Nepal!

Key Features.

Product Launches: Special booths and presentations for brands to launch new products and innovations, with media coverage and
influencer engagement.
Live Demonstrations: Expert demonstrations on makeup techniques, skincare routines, and product applications, highlighting both
traditional and modern methods.
Workshops and Seminars: Topics like skincare science, makeup artistry, haircare innovations, and cosmetic safety standards. Panels on global beauty trends, the rise of K-beauty and organic products, and discussions on local herbal ingredients from Nepal.
B2B Networking Zone: Exclusive area for business meetings between exhibitors, potential partners, and distributors.
Green Beauty Zone: Dedicated area for eco-friendly, organic, and sustainable beauty products, catering to the increasing demand for environmentally conscious choices